The Sales and Marketing Certifications Institute (SMCI) is a non-profit organization and the most prestigious worldwide certification institute in Sales and Marketing. SMCI provides marketing professionals with AIMP certifications, demonstrating that they have mastered AI marketing management body of knowledge, committed to SMCI core values and the code of ethics.
AIMP Certificate Preparation
If you are studying in order to prepare for the SMCI AIMP exam; SMCI provides a beneficial training sessions for many of the exam questions. SMCI also provide thorough training for the exam modules through its authorized prometric centers and appointed agents worldwide.
SMCI AIMP Recertification
Once you have passed an SMCI AIMP exam and received your certificate, you will need to stay up to date on developments in sales and marketing practices. To prove you have maintained and updated your AI marketing management knowledge, SMCI requires that you recertify every 4 years. (please refer to recertification for more info)
Requirement:
- A passing score on the AIMP Examination.
- Bachelor Degree in any field OR;
- A minimum of 1-2 years of experience in area of marketing or business.
- A Minimum of 25 hours of approved training for those with no degree.
Exam Format:
The AIMP (Artificial Intelligence Marketing Professional) examination is a 3-hour exam consists of multiple direct essay questions. The exam is given in booklet form.
Exam Modules:
- A Brief History of AI
- Exploring AI Business Use Cases
- Collecting, Organizing, and Transforming Data
- Collecting, Organizing, and Transforming Data
- Making Connections: Machine Learning and Neural Networks
- Adding Natural Language Processing and Sentiment Analysis
- Collaborating via Predictions, Procedures, Systems, and Filtering
- Getting Comfortable with Generative with AI
- Segmentation and Persona Development
- Lead Scoring, LTV, and Dynamic Pricing
- Churn Modeling and Measurement with AI
- Using AI for Ideation and Planning
- Perfecting Prompts for Conversational Interfaces
- Developing Creative Assets
- Search Engine Optimization (SEO) in the AI Era
- Performing A/B Testing with AI
- Fine-Tuning Content with Localization and Translation
- Applying AI to Performance Marketing
- E-mail and SMS Marketing with AI
- Diving into Personalized Marketing
- Leading Your Business in the AI Era
- Addressing Ethical, Legal, and Privacy Concerns with AI
- Tens Pitfalls to Avoid When Marketing with AI
- Ten Future AI Developments to Watch For
Inquiries:
Please e-mail us at info@smcinstitute.org for any other inquiries. For international candidates please contact our authorized prometric centers or appointed agents in your region
