Certified Brand Manager

CBM : Certified Brand Manager

The Sales and Marketing Certifications Institute (SMCI) is a non-profit organization and the most prestigious worldwide certification institute in Sales and Marketing. SMCI provides sales and marketing professionals with CBM certification, demonstrating that they have mastered the brand management body of knowledge, committed to SMCI core values and the code of ethics.

CBM Certificate Preparation

If you are studying in order to prepare for the SMCI CBM exam; SMCI provides a beneficial training sessions for many of the exam questions. SMCI also provide thorough training for the exam modules through its authorized prometric centers and appointed agents worldwide.

SMCI CBM Recertification

Once you have passed an SMCI CBM exam and received your certificate, you will need to stay up to date on developments in brand management practices. To prove you have maintained and updated your brand management knowledge, SMCI requires that you recertify every 4 years. (please refer to recertification for more info)


  • A passing score on the CBM Examination.
  • Bachelor Degree in any field OR;
  • A minimum of two years experience for the CBM in the area of branding; sales and marketing or any other related field.
  • A Minimum of 35 hours of sales and marketing approved training . (Optional For those with a Degree).

Exam Format:

The CBM (Certified Brand Manager) examination is a 3-hour exam, approximately 100 questions multiple-choice examinations. The exam is given in booklet form.

Exam Modules:

  1. The Fundamentals of Marketing Strategies
  2. Product Decisions and Activities
  3. Consumer Products
  4. Business to Business Products
  5. Branding Decisions
  6. Brand Equity
  7. Branding Strategies
  8. Product Management
  9. Product Mix Decisions
  10. The Tools of Marketing Communication
  11. Brand Awareness
  12. Brand Image
  13. Advertising
  14. Event Marketing
  15. Pricing Strategies
  16. Consumer Behavior
  17. Branding Considerations


Please e-mail us at info@smcinstitute.org for any other inquiries. For international candidates please contact our authorized prometric centers or appointed agents in your region.

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